2004 July Sales
Mitsubishi! > Cars > Sales > USA > 2004 > July Sales
Total Sales Down 51% (Cars 51%, SUV 50%)
Consistent. Consistent with previous months' sales decline and about 37 to 80 percent decline models sales. Galant was its bestselling car, selling about 3,000 units, over 55 percent below 2003 sales level. Aging Eclipse line is selling very few, and so are Diamante, Montero and Montero Sport. Number of selling days was one more than in 2003; that does not seem to matter now.
Source: Mitsubishi Motors America June Sales PR
Each row: Make, 2004 July unit sales, 2003 July sales, and percentage change.
ECLIPSE COUPE 970 2,821 -65.6%
ECLIPSE SPYDER 446 1,001 -55.4%
LANCER 2,236 3,520 -36.5%
LANCER EVOLUTION 360 572 -37.1%
LANCER SPORTBACK 193 --
GALANT 2,993 6,687 -55.2%
DIAMANTE 99 485 -79.6%
TOTAL CAR 7,297 15,087 -51.6%
OUTLANDER 1,455 2,390 -39.1%
MONTERO SPORT 604 1,653 -63.5%
ENDEAVOR 1,558 3,022 -48.4%
MONTERO 278 729 -61.9%
TOTAL SUV 3,895 7,794 -50.0%
TOTAL 11,192 22,881 -51.1%
Other Asian Automakers Excel
[Bloomberg] Nissan's sales rose 36 percent. Nissan's truck sales were up 69 percent while car sales climbed 10 percent. It sold 8,726 units of its increasingly popular Titans pick-up trucks. Toyota climbed 14 percent. Camry sales were up 9.4 percent. Toyota also sold 5,230 Prius gas-electric hybrid sedans.
Hyundai, South Korea's largest automaker, sold 40,125 vehicles in July, 10 percent more than a year ago, thanks to higher demand for Sonata and Accent cars and Santa Fe SUVs. Its subsidiary Kia sold 23,637 cars and light trucks, down 1.5 percent from last July. Sedona minivans and Sorento SUVs had higher sales though.
Mazda sold 23,487 vehicles, down 12 percent, resulting from slower sales of Mazda6 midsize cars, MPV minivans and Miata roadsters. Subaru sold 17,596 all- wheel drive sedans and wagons last month, down 4 percent. Suzuki sold 6,464 cars and SUVs, up 32 percent from a year ago. The gain came from the Forenza and Verona sedans Suzuki began selling last year. Isuzu sold 2,749 SUVs last month, up 0.1 percent from July 2003.
US Market: Incentives Up
Ford sold 285,204 vehicles, with a 16 percent decline for cars and 1.8 percent rise for trucks, resulting in net sales fall of 4.1 percent from a year earlier.General Motors sales fell 3.4 percent to 459,263 and Chrysler rose 6.3 percent to 189,618 on sales of Jeep, Dodge and Chrysler vehicles.
Domestic carmakers are providing large incentives to lure customers away from Toyota, Honda and Nissan. According to CNW Marketing Research in Bandon, Oregon, Ford spent $4,861, General Motors and Chrysler spent an average $4,629, Toyota spent $3,377, Nissan $1,877 and Honda Motor Co. $2,125 on incentives.
Sales increased at European carmakers Porsche AG and fell at Volkswagen AG's Volkswagen and Audi brands, and for Bayerische Motoren Werke AG's BMW and Mini vehicles.